Sage advice from Dinah Liversidge
Think you don’t have time for Social Media? Think Again....
At a business seminar recently, I was asked where I find the time to be so active in the social networks.The question was preceded with the words: “I’m too busy doing real work for all that nonsense”. A position many business owners take.
My social media is real work. It forms part of my daily routine because it is effective marketing for my business.
There is a perception that Twitter is full of “I am having toast now” tweets, which would – to say the least – be less than engaging and would seem to make it worthless.
Having joined Twitter in April 2010, I have yet to see a tweet about toast. I have, however, done business with people I have “met” there; created partnerships with 2 professionals I started “talking with” there and discovered a wealth of knowledge that has helped my business.
There is no question it can take up a great deal of time – if you let it. This is about being smart and focussed. Have a strategy for your Tweeting as you would for any part of your marketing. Be clear about what you want to achieve from using it – more business? A larger network of potential referral partners? A source for information in your specialty? Unless you start with clarity about why you are Tweeting, you will not get results.
Five first steps to successful Tweeting:
1) Be strategic – Twitter needs to be part of your business marketing plan. Write it! Be clear about your objectives and the time you are prepared to dedicate to it.
2) Twitter is about engaging not just talking – and it is not about selling. Take a look at the people you already know and see who they follow. Learn from watching them. When you like their Tweets, ReTweet them. It starts engagement.
3) Be yourself and be credible. Remember that anyone who wants to can look at your Tweets. Anyone – potential clients and advocates as well as your family members.
4) Use hash-tags (#). There is a lot of talk on Twitter so you need to filter it out. To search for a topic of interest to you, type in a # in front of the word and you can see just Tweets on those topics. A great place to start conversations too.
5) Create your own Top Tips and share them on Twitter. Offering your expert knowledge, in a way that will help others, is a great way to attract the right people on Twitter.
Why not start today and follow me on Twitter – I am always happy to share tips and regularly post networking and credibility ideas that will help your business. @DinahLiversidge
Dinah Liversidge is a local entrepreneur, business trainer and public speaker who has addressed audiences in the UK and around the world. Dinah has trained owners and employees at nearly 1,000 businesses within Hounslow & Richmond Borough and has built her reputation for helping businesspeople build, earn and maintain credibility. www.dinahliversidge.com