Leading figures from industries including fashion and beauty are helping a nationwide campaign to tackle youth unemployment, with the aim of creating products which will raise money for charity.
The Prince's Trust said a number of well-known entrepreneurs and designers will each mentor a young person, as part of a drive to inspire jobless youngsters.
The youth charity said major UK retailers including TM Lewin and Zizzi will offer support to the scheme, giving advice on product development.
All products sold through the programme will raise funds for charity.
Interior designer Kelly Hoppen said: "At this time of record-breaking youth unemployment, we need to cultivate young talent and give young people hope. By sharing my experiences, I hope that I can help young people to pursue their own ideas."
Martina Milburn, chief executive of The Prince's Trust, said: "With more than a million young people out of work, we must all take action to avoid a generation of young talent going to waste.
"Young people need our support to be the industry leaders of tomorrow. We hope the young talents at the heart of this campaign will inspire many more to achieve their potential."
Youngsters taking part in the programme are being supported by the trust, such as Rebecca Taylor who has moved on from being a homeless, single mother to the owner of a beauty salon in Doncaster. She is being mentored by beauty entrepreneur Liz Earle.