It's a small team with a big impact
Nov 26 2010
WITH the campaign now under way to get traders to support HammersmithLondon for another five years, a look back over the past half decade shows the impact the organisation has already had.
Without this business improvement district, Lyric Square would be nothing like the bustling, interesting place it is now, with genuinely alluring weekly food markets and an excellent programme of events.
Anyone who spent one of their summer lunch breaks watching Wimbledon matches on the big screen will appreciate the thought and effort put in by HammersmithLondon's small team in promoting and enhancing the town centre.
The creation of the roof garden at the Lyric Theatre has been another unqualified success, offering all residents, office workers and passers-by a wonderfully tranquil space.
There is much else that the organisation does which is less visible, such as painting anti-chewing gum coating on pavements, creating discount cards for local shops, and encouraging greater community involvement from international companies in the area.
Council cutbacks mean others will inevitably have to shoulder some of the responsibility for improving the town centre. HammersmithLondon's clear successes - and reduced rates for the next five years - will, it is hoped, convince all local firms to vote for its continuation next year.