Emma Maher, owner of Furniture Gallery in Shepherd's Bush Road.
A regular column in which we gauge the mood of independent local businesses in the borough.
What is your business?
We’re a family-owned business selling antique, retro and vintage furniture.
Have long have you been here?
My husband Peter and I have been in this building for three years and before that we had a shop just down the road, where we were for about 15 years. Previous to that my father-in-law had a furniture shop, so we’ve been in this area for over 30 years.
When are you at your busiest?
Weekends usually. We do get people in during the week, but Saturdays tend to be the busiest. We’re in a recession so there’s not a lot of people out and about but customers do seek us out.
What’s your best seller?
It changes regularly but at the moment it’s the retro furniture, items from the 50s and 60s.
Who are your typical customers?
There’s no one typical customer – families come in, young people come in, first-time buyers who are trying to fill their new flat. We don’t just sell to local people, we get a lot of people coming from all over London.
How are you coping with the economic downturn?
It’s a struggle but we’re holding our own, paying rent and business rates. You can be sat there all day, and just when you’re starting to become disillusioned as it’s quiet, you get that one customer who comes in and buys a lot.
What’s your unique selling point (USP)?
I think it’s the fact that we’re a family-run business, we’re accommodating and we stock a large assortment of furniture. When customers come in, we try to help them as best we can. We’ve got four rooms downstairs and we sell older furniture, new solid wood pine furniture, a large selection of Tiffany lighting, chandeliers and decorative objects to complete the ‘look’.
Any plans to expand?
As we have four rooms downstairs,
A regular column in which we gauge the mood of independent local businesses in the borough What is your business?