A rise in accidents involving cyclists in London has prompted a call for action from campaigners to make the borough's roads more bike friendly.
Transport for London figures reveal the number of cyclists killed or seriously injured in the capital rose from 467 in 2010 to 571 in 2011, a hike of 22 per cent.
At least eight cyclists have been knocked down and injured or killed in the borough since 2006, with three accidents happening at the notorious Hammersmith gyratory, including the death of a woman in her 20s in April last year.
Hammersmith and Fulham Council, which says more bike rides take place here than in any other London borough, says it is committed to improving cyclist safety, highlighting a joint project with Transport for London to bring a 'cycle superhighway' through the area, which is due to open next year.
But John Griffiths, of Hammersmith and Fulham Cyclists, said more could be done, including the introduction of 20mph speed limits in busy areas like Hammersmith Bridge, where 18 year-old student Clara Vergez narrowly avoided being crushed to death after an accident with a car and a lamppost last month.
He said: "We want to get as many people in the borough cycling as we can so a speed limit there and on the gyratory would help."
While the group says the superhighway is a step in the right direction, they feel the possible route, which will be rubberstamped later this year, is flawed. Mr Griffiths explained: "If you were going from west to east from central Hammersmith, the proposed route would take you along the A4, past the Apollo and then to Hammersmith Road. It would be quite a detour for people who would normally use the gyratory. Beadon Road, which needs significant improvements, would be quicker for them."
London Assembly member Jenny Jones said Boris Johnson needs to do more. "This Mayor inherited a situation where the total number of casualties had been falling year on year for nine years and under him, that downward trend has reversed since 2008," she said.
"Now we have more dangerous roads and a Mayor who has spent three years promising a road safety action plan which has not been delivered. Boris needs to end the complacency, increase the road safety budget and produce a plan that works for vulnerable road users, not just motorists."
TfL says it is reviewing cycle safety as a 'matter or urgency', while Hammersmith and Fulham Council says it continues to invest in cycle paths, holds cycling training sessions and provides cycle plans for schools.
Despite years of campaigning to get the speed limit reduced at Hammersmith Bridge, the authority says drivers rarely travel over it at more than 20mph.
TIMELINE OF THOSE INJURED or KILLED IN HAMMERSMITH AND FULHAM SINCE 2006
October 2006: Victoria Buchanan, 28, struck and killed by left-turning lorry in Fulham Road.
October 2006: Female cyclist dies after being hit by Smart car at junction of Talgarth Road and Gliddon Road.
May 2010: Fulham man Everton Smith, 48, dies after being hit by lorry in Westminster.
October 2010: Shoppers think 'bomb has gone off' after car hits bike and careers into electricity box, causing explosion.
April 2011: Woman, in 20s, dies instantly in Queen Caroline Street, Hammersmith Broadway, after being struck by a lorry.
July 2011: Cyclist Alex Ingram, 29, mown down at Fulham Palace Road slipway, Hammersmith Broadway. Suffers head injury.
September 2011: Lorry injures woman in Hammersmith Broadway, bike crushed.
September 2011: Cyclist suffers crushed abdomen after being hit by left-turning lorry in New Kings Road junction with Ashington Road.
October 2011: Woman, 25, suffers serious head injuries after being hit by car in Fulham Palace Road.
June 2012: 18-year-old student Clara Vergez crushed against lamppost on Hammersmith Bridge after being curshed by car, escaped without serious injury.