Joey Essex at Westfield
THE Only Way is Essex heartthrob Joey Essex wowed crowds at Westfield Shopping Centre on Saturday to launch a new 'reem' beauty product.
The 20-year-old reality star, who coined the phrase 'reem' to describe looking good in the hit show, spent three hours at the Shepherd's Bush mall.
Essex, who has 250,000 followers on Twitter, was the star guest as Boots unveiled their new Nip+Fab Frown Fix range designed to reduce forehead lines.
After the event he tweeted: "On way back to Essex from Westfields! Thank you to everyone who come and supported me and NIP+FAB Frown Fix! What a great day!!"
A day later the reality show beat TV shows Sherlock, Miranda and Downtown Abbey to win the Youtube audience BAFTA award.
Essex was back on Twitter saying: "We won a BAFTA!!!! Haha can't believe it!!! So happy dudes!!!! This is Reem man!!!!"